"We’ll certainly do some more. We’ll do more prequels and stuff. I’ve been in to talk to the channel controller of iPlayer and say ‘We need proper money for it’, and they’re very keen. And we don’t call them prequels, we don’t call them minisodes, we just call them Doctor Who. That’s all they are. As I say, why not do an episode that’s ten minutes? Or an episode that’s half an hour? It depends what it suits."On his plans to take online content more seriously:
"I think we now have to accept that online stuff isn’t a spin-off anymore. We used to treat it as a spin-off that maybe some people would watch. And to be absolutely honest I thought they were bank raids – they’d give me some money to do an online thing and I’d say right, what crew do we already have, what actors do we already have, what set do we already have? So we’d spend no money on it at all, whack it out in a day, pump the money into the episode and off you go."A special mention is given to both 'Pond Life' and 'Night of the Doctor,' examples of where online content has been particularly successful:
“But then you suddenly realise something like ‘Pond Life’, which we took much more seriously, had an audience of over six million. You think oh wait, that’s a TV show! That’s just a TV show and a lot of our audience make no distinction between that and the TV show. Same with ‘The Night of the Doctor’.
What I think is quite exciting about all that stuff is you’re allowed to do a six minute episode. What more storytelling do we need? Arguably always the problem with the regeneration show is everybody’s just waiting for the bit when he dies and regenerates – so why don’t we just do that bit? You don’t feel that you’re short-selling it at all. So there’s going to be more of that, up until the point when all television is like that. And it will be. All television will be downloadable content. It’s coming.”More can be read in the latest issue of SFX magazine, on sale now.
[Source: Doctor Who TV]