Wednesday, 19 July 2017

Character Options renews Doctor Who master toy licence

Character Options, the toy firm that have been providing Doctor Who fans with toys since the show returned in 2005, have renewed their deal with BBC Worldwide as UK master toy licensee.

Character Options has been the master toy licensee for Doctor Who since the 2005, meaning they are the main supplier of toys for the show. Over the last twelve years, the partnership has led to sales of over 10 million action figures and 5 million sonic screwdrivers! The renewal will ensure that Thirteenth Doctor products will be available in autumn 2018, with more new Twelfth Doctor items expected later this year.

Rikesh Desai, licensing director for merchandise and gaming, BBC Worldwide, said of the deal:
"We are very happy that Character Options will continue to be the lead licensee for our Doctor Who merchandise. Their products excite and delight UK fans and we are looking forward to working closely with them over the tenure of new Showrunner Chris Chibnall and the adventures of Jodie Whittaker as the new Doctor."
Jon Diver, group managing director at Character, added: 
"We are delighted to re-confirm the Master Toy License for Doctor Who with BBC Worldwide which has been one of Character Options's key brands for over ten years. The global and loyal following for whom the ownership of toys is essential, complemented with the regeneration of the Thirteenth Doctor and Chris Chibnall being the new producer for series 11, we can be sure of an exciting few years ahead!"
So start saving your pocket money up and get ready for the new Thirteenth Doctor figure!